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The third is refill and reuse, which is also gaining traction as a sustainable solution that creates less waste and can help drive brand loyalty and build equity.” It includes lightweighting and optimized secondary packaging that helps with overall carbon footprint reduction. “The second pillar is component optimization-looking at ways to reduce or eliminate packaging components and improve product shelf life and performance. Phasing out materials of concern plays an essential role in an effective sustainability strategy,” says Jayaseelan. “The first is material circularity, including recycled and recyclable materials and alternative options like compostable packaging. When building sustainability strategies, says Balaji Jayaseelan, vice president of sustainability for Berlin Packaging (Chicago), there are three pillars. It turns out, there are a number of strategies to achieve these goals. That said, packaging manufacturers are hard at work offering solutions to natural product brands that reduce environmental impacts.

Consumers are highly aware of the amount of waste society produces, and the shocking imagery that circulates online-whale stomachs filled with plastic bags, straws removed from the nasal cavity of tortoises-lights a fire of outrage and concern that motivates change.Ĭhange, of course, is very gradual.

There are so many considerations when it comes to choosing the right packaging for one’s products, but ultimately sustainability has become one of the most important factors.

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